Week 5, Specimen 2

Analyze: The type above in the word "Peachtree" is an example of a serif typeface and the letters are all capitals. The serifs are bracketed and sharp especially on the "T" and the "E"s. The counters in the "P" and "R" are tear-shaped. The arm of the "R" has a slight curve to it instead of being completely straight. There is no variation between thick and thin strokes in the letterforms.

Classify: Display, Serif

Define: I think this type looks non traditional because of the long serifs, but I typically think of a chiropractor having a more traditional font.

Comment: I found this specimen on the sign for a chiropractor on Peachtree Street. I do not really like this typeface because it seems as though it wants to communicate seriousness but I do not think it comes across in the right way.

Week 5, Specimen 3

Analyze: This type is an example of a serif typeface and the serifs are bracketed. There is definite variation in line weight between thicks and thins which leads me to believe it is a Humanist Serif. There is wide spacing between each of the letterforms and the letters are all caps.

Classify: Display, Serif, Humanist

Define: I think the wide spacing between the letters, the fact that it is in all caps, and the strong bracketed serifs communicate seriousness and refinement.

Comment: This specimen comes from a wall in front of the Fed. I think it serves its purpose because it communicates the seriousness of the business that goes on inside of the Fed.

Week 5, Specimen 1

Analyze: The type above in the word "Peachtree" is an example of a sans serif typeface. The spacing between the letters is wide. The crossbars of the "H" and "A" and the middle strokes of the "E"s are low on the letterforms. The strokes of the letters appear to be pretty uniform in weight. The counters of the "P" and "R" are fairly large.

Classify: Display, Sans Serif

Define: I think the type communicates trendiness and gives a modern feel because of the low crossbars, especially the low middle strokes on the "E".

Comment: I found this specimen on the sign of a high rise in Midtown Atlanta that houses offices and some trendy restaurants. I think the wide spacing and the fact that the type is sans serif and have low cross bars adds to the trendiness of the building.

Week 4, Specimen 3

Analyze: The word "Peachtree" in white in the foreground is an example of script, hand-written type. The "P" is unique because the main stroke is continuous and doubles around to create a second counter. The crossbar of the "t" extends from the preceding "h" and over the entire word "tree". The last two "e"s do not have counters. The entire specimen besides the "P" is angled to the right, like you would expect of italics or cursive. 

Classify: Display, Script, Hand-written

Define: I think the type says the event is casual and carefree.

Comment: I like the juxtaposition of the script, hand-written type on placed on top of the all-caps, sans serif type behind it. 

Week 4, Specimen 2

Analyze: The type specimen above is an example of script type. The "P" is not connected its adjacent letters while all the other letters are connected. There is a large variation between thick and thin strokes. The crossbar of the "t" slightly touches the "r". The counter of the "P" is very large in comparison to the counters of the other letters. There are decorative stars placed on top of the "P"and the last "e".

Classify: Display, Script

Define: I think this type is friendly, inviting, and very sweet looking.

Comment: I like this type because is seems fun and light-hearted. It pairs well with the graphic imagery on the rest of the shirt.

Week 4, Specimen 1

Analyze: The type above in the word "Peachtree" is hand drawn and all capitals. The "P", "C", and "T" rise above the other capital letters. The aperture of the "C" curves around the "H". The crossbar of the "T" is drawn over the adjacent "R". The "R" is interesting because the place where the shoulder and arm come together does not touch the main stroke as expected, creating an aperture rather than a counter.

Classify: Display, Hand-Drawn

Define: I think the type communicates playfulness and childishness because it appears to be drawn in finger paint.

Comment: I really like this type. I like how there was a leaf added to the "C" to make it look like a peach and the fact that it looks like it was drawn in finger paint. I think both of these things make it really fun.

Week 3, Specimen 2

Analyze: This type is interesting because some of the letters have serifs like the "c", "t", and "r", while other letters like the "e"s and the "a" do not. This leads me to think this may be either a logotype or an italic form of a serif typeface. The ascender of the "h" has a large swash that connects to a peach, while the ascender of the "t" barely extends beyond the mean line. The "P" and the "h" have extra strokes on the bottom. The counters of the "a" and "p" are larger than the small counters of the "e"s. The arm of the "r" is rather long and extends over the adjacent "e". There is definite contrast between the thicks and thins of the strokes. 

Classify: Display, Serif, Italic

Define: I think the type communicates delicacy because of the thin lines and thin serifs as well as the large swash on the "h" which almost serves as a branch for the peach.

Comment: I found this type specimen at a dry cleaners. I really like how the peach is incorporated to the type with the swash on the "h". I do not like, however, that the type is at such a severe angle. This typeface looks like it is probably a text weight rather than a display weight, so at such a large size it kind of falls apart.