Week 7, Specimen 3

Analyze: The type above is an example of a sans serif typeface. All of the letterforms are uppercase. The curved strokes of the "P" and "R" do not connect all of the way to the main strokes, which creates apertures where there should be counters. There is no differentiation between thick and thin strokes. The "E"s are completely made up of curved strokes, making them look like backwards "3"s rather than "E"s. 

Classify: Sans Serif, Display

Define: This specimen communicates a 70s, disco vibe.

Comment: I found this type specimen on the sign above a shopping center. I thought the specimen was cool because it gave off a unique 70s feeling. However, I don't feel like this fits the stores and restaurants in the shopping center because none of them have this vibe.

Week 7, Specimen 2

Analyze: The type above is an example of a sans serif typeface. The ends of the strokes are angled. The  is no variation between thick and thin strokes.  The widths of the "t" and the "r" are rather narrow compared to the rest of the letters. The crossbar of the "t' is short.  

Classify: Sans Serif, Display

Define: I think this typeface looks friendly and inviting. It also is no-nonsense and communicates its message very clearly.

Comment: I found this specimen on a street sign. I think it fits its purpose very well because it is very friendly, inviting people to read it. It is also very easy to read which is an important characteristics signs should have.

Week 7, Specimen 1

Analyze: The type above is an example of a sans serif.  The width of the letterforms is very narrow. The crossbars of the "E"s, "A", and "H" are rather low and extend left past the main strokes of the letters. The "C" is so narrow that it looks like a left parentheses. The counters of the letters are tall and thin. At the bottom of the "E"s the main stroke and the bottom stroke connect with a curve instead of at at 90 degree angle. Also, normally, the apex of the "A" would be pointed, but here it is curved as well. All of the letters are uppercase.

Classify: Sans Serif,  Display, Uppercase

Define: I think this typeface communicates an art dec feeling because the letterforms are so tall and narrow.

Comment: I found this typeface on the sign for an office building. I was attracted to it because it was so different that what you would normally see on this type of building and I really liked the art deco feel. However, I don't feel that this typeface fits the building because it does not tell me that there are business offices inside.

Week 6, Specimen 3

Analyze: This type specimen is an example of a script typeface. All of the letters are connected to each other except the "a". It is possible that this was originally handwritten because all of the "e"s are different. The "h" and "t" both have counters in their main strokes. The entire word is angled slightly to the right. The "P" has a unique swash that crosses through its counter and connects to the adjacent "e".

Classify: Script, Handwritten

Define: I think this type communicates playfulness and happiness.

Comment: I found this type example on a building that housed condos or apartments. I am not sure if it fits the housing inside, but I really enjoy it because it looks so light-hearted and different from other things I have found on Peachtree Road.

Week 6, Specimen 2

Analyze: The type above is an example of a serif typeface. The "P" and the last "E" are capitals while the rest of the letters are small caps. The serifs are bracketed. There is variation between thick and thin strokes, which can be seen most clearly on the "A". The shoulder of the "P" does not quite touch the main stroke creating an aperture rather than a counter. 

Classify: Display, Serif, Small Caps

Define: I think the typeface communicates stateliness and luxuriousness.

Comment: I found this specimen on the parking garage of a building of upscale condos called The Peachtree. I like this typeface and I think it is unique that the first and last letters are capitals while the middle ones are small caps. I think it is a little hard to read due to the large "P" that has been placed over it, but I do think it fits the establishment well because the building appeared to house elegant, luxurious condos and its outside has beautiful embellishments.

Week 6, Specimen 1

Analyze: The type specimen here is an example of a sans serif typeface in all caps. All of the letters also appear to be very similar in width. The crossbar of the "A" is lower than the crossbar of the "H". The widths of the strokes all seem to be uniform. The ends of the strokes are completely horizontal or vertical, except on the "C" where they are angled. The middle stroke of the "E" is shorter than the top and bottom strokes.

Classify: Display, Sans Serif, All Caps

Define: I think this typeface communicates trendiness and is modern.

Comment: I found this specimen on a banner next to and office building. I really like this typeface and I think it pairs well with what appears to be a serif that displays "999". The rest of the banner has a trendy, cool design, and I think this typeface fits well with it.