Tuesday, March 5, 2013

Week 7, Specimen 1


Analyze: The type above is an example of a sans serif.  The width of the letterforms is very narrow. The crossbars of the "E"s, "A", and "H" are rather low and extend left past the main strokes of the letters. The "C" is so narrow that it looks like a left parentheses. The counters of the letters are tall and thin. At the bottom of the "E"s the main stroke and the bottom stroke connect with a curve instead of at at 90 degree angle. Also, normally, the apex of the "A" would be pointed, but here it is curved as well. All of the letters are uppercase.

Classify: Sans Serif,  Display, Uppercase

Define: I think this typeface communicates an art dec feeling because the letterforms are so tall and narrow.

Comment: I found this typeface on the sign for an office building. I was attracted to it because it was so different that what you would normally see on this type of building and I really liked the art deco feel. However, I don't feel that this typeface fits the building because it does not tell me that there are business offices inside.

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