Week 7, Specimen 3

Analyze: The type above is an example of a sans serif typeface. All of the letterforms are uppercase. The curved strokes of the "P" and "R" do not connect all of the way to the main strokes, which creates apertures where there should be counters. There is no differentiation between thick and thin strokes. The "E"s are completely made up of curved strokes, making them look like backwards "3"s rather than "E"s. 

Classify: Sans Serif, Display

Define: This specimen communicates a 70s, disco vibe.

Comment: I found this type specimen on the sign above a shopping center. I thought the specimen was cool because it gave off a unique 70s feeling. However, I don't feel like this fits the stores and restaurants in the shopping center because none of them have this vibe.

Week 7, Specimen 2

Analyze: The type above is an example of a sans serif typeface. The ends of the strokes are angled. The  is no variation between thick and thin strokes.  The widths of the "t" and the "r" are rather narrow compared to the rest of the letters. The crossbar of the "t' is short.  

Classify: Sans Serif, Display

Define: I think this typeface looks friendly and inviting. It also is no-nonsense and communicates its message very clearly.

Comment: I found this specimen on a street sign. I think it fits its purpose very well because it is very friendly, inviting people to read it. It is also very easy to read which is an important characteristics signs should have.

Week 7, Specimen 1

Analyze: The type above is an example of a sans serif.  The width of the letterforms is very narrow. The crossbars of the "E"s, "A", and "H" are rather low and extend left past the main strokes of the letters. The "C" is so narrow that it looks like a left parentheses. The counters of the letters are tall and thin. At the bottom of the "E"s the main stroke and the bottom stroke connect with a curve instead of at at 90 degree angle. Also, normally, the apex of the "A" would be pointed, but here it is curved as well. All of the letters are uppercase.

Classify: Sans Serif,  Display, Uppercase

Define: I think this typeface communicates an art dec feeling because the letterforms are so tall and narrow.

Comment: I found this typeface on the sign for an office building. I was attracted to it because it was so different that what you would normally see on this type of building and I really liked the art deco feel. However, I don't feel that this typeface fits the building because it does not tell me that there are business offices inside.