Monday, February 11, 2013
Week 5, Specimen 2
Analyze: The type above in the word "Peachtree" is an example of a serif typeface and the letters are all capitals. The serifs are bracketed and sharp especially on the "T" and the "E"s. The counters in the "P" and "R" are tear-shaped. The arm of the "R" has a slight curve to it instead of being completely straight. There is no variation between thick and thin strokes in the letterforms.
Classify: Display, Serif
Define: I think this type looks non traditional because of the long serifs, but I typically think of a chiropractor having a more traditional font.
Comment: I found this specimen on the sign for a chiropractor on Peachtree Street. I do not really like this typeface because it seems as though it wants to communicate seriousness but I do not think it comes across in the right way.
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