Week 3, Specimen 2

Analyze: This type is interesting because some of the letters have serifs like the "c", "t", and "r", while other letters like the "e"s and the "a" do not. This leads me to think this may be either a logotype or an italic form of a serif typeface. The ascender of the "h" has a large swash that connects to a peach, while the ascender of the "t" barely extends beyond the mean line. The "P" and the "h" have extra strokes on the bottom. The counters of the "a" and "p" are larger than the small counters of the "e"s. The arm of the "r" is rather long and extends over the adjacent "e". There is definite contrast between the thicks and thins of the strokes. 

Classify: Display, Serif, Italic

Define: I think the type communicates delicacy because of the thin lines and thin serifs as well as the large swash on the "h" which almost serves as a branch for the peach.

Comment: I found this type specimen at a dry cleaners. I really like how the peach is incorporated to the type with the swash on the "h". I do not like, however, that the type is at such a severe angle. This typeface looks like it is probably a text weight rather than a display weight, so at such a large size it kind of falls apart.

Week 3, Specimen 3

Analyze: The specimen above is a sans serif typeface. It is hand painted on the brick.  The strokes are thick and uniform in weight and mostly rounded. The counters of the "e"s and "k" are angled to the right. The ends of most of the letters are vertical or horizontal, while the top of the "t" is angled. The tiddle of the "i" is very close to its main stroke, and is the same weight as the rest of the letterforms. The crossbar of the "t" does not extend beyond the main stroke on the left side which is unique. The main stroke of the "p" extends below the word "Peachtree" serving as an underline and becomes the serif of the "b". The "e" and "k" are connected by their terminals as are the "e" and the "s" in "bikes". The arm of the "k" is connected to the main stroke in two places which gives the "k" a counter rather than an aperture which is characteristic of a script "k", not a sans serif "k".

Classify: Display, Hand Painted, Sans Serif

Define: I think the type communicates boldness because of its thick strokes. The fact that the "p" and the "b" are connected by an underline and the type in "Peachtree" angles slightly to the right communicates movement.

Comment: I found this specimen on the side of a building that houses Peachtree Bikes, a shop that sells bicycles. The boldness of the type and the fact that the letters are knocked out of the black background made me think it was a shop for motorcycles rather than bicycles. So, although I really like the type and the sign, I do not think it is fitting for a shop that sells bicycles.

Week 3, Specimen 1

Analyze: The specimen above is an example of script type. There is very little variation between the thick and thin strokes of the letterforms. The ascender of the "h" is taller than the ascender of the "t" and there are no descenders. The "P" is uppercase while the other letters are lowercase and has extra swashes which serve to embellish the letter. The crossbar of the "t" is fairly short. 

Classify: Display, Script

Define: The type communicates elegance while still remaining friendly and inviting. 

Comment: I found this specimen on Peachtree Road at the entrance to some apartment homes. I think the type serves its purpose because it wants to convey that the apartments behind the sign are nice places to live without scaring off potential renters by looking like something they can't afford.

Week 2, Specimen 2

Analyze: The type above is a sans serif display typeface. The letterforms are all uppercase and the strokes are very thick. The letterforms seem very block-like. The "H" is rather wide compared to the other letters, especially the "C" which looks fairly narrow. There are no curves in the type above. Where there should be shoulders like on the "P", "C", and "R", there are straight lines.

Classify: Sans Serif, Display, Uppercase

Define: I think this typeface communicates an americana kind of feeling. 

Comment: I found this type specimen at a bar on Peachtree Street called Peachtree Tavern. I don't really feel that this typeface fits the bar, because inside, the bar does not have an Americana feeling at all, but rather a fratty, college feel to it. I did however find the typeface appealing because the boldness of the thick strokes and blockiness of the letters are very unique. 

Week 2, Specimen 3

Analyze: This type is an example of a serif typeface. There is great exaggeration between the thick and thin strokes. The serifs are unbracketed and on the "h", "l", and "a" they are angled when they appear at the top of the letterform. The "c" and "e" do not have serifs at all and the stress on these letterforms is angled to the left.  The main strokes of the letterforms are very thick and the "t" has a small tail on the end.

Classify: Serif, Old Style, Display

Define: I feel like the typeface is trying to communicate friendliness and invites passersby into the shopping center.

Comment: I found this typeface in a shopping center off of Peachtree Street. I think the typeface is kind of boring, but I do think it fits the shopping center and serves the purpose to invite people to shop there without overly standing out.

Week 2, Specimen 1

Analyze: The script type above is display lettering.  The "P" is uppercase, while all the other letterforms are lowercase. The ascender on the "h" is unique because it is even taller than the cap height. I think that is interesting because the "t", which should have the same ascender height, is shorter. There is definite variation between thick and thin strokes, although it is not too extreme. The "P" has swashes which make it appear more decorative.

Classify: Script, Display

Define: I think the fact that the type is a script with thick, bold strokes communicates that the Peachtree Battle Antiques is an elegant place.

Comment: I found this specimen on Peachtree Street at an antique shop called Peachtree Battle Antiques. I do think this typeface was appropriate for the store, because antique shops carry many old, expensive, elegant antiques. So, this typeface gives potential customers the idea that the pieces inside are high quality.

Week 1, Specimen 3

Analyze: The type above is a sans serif and all uppercase letters. The ends of the letters are rounded rather than straight-edged or pointed. The crossbar of the "A" is lower than the crossbar of the "H" creating a long, narrow, counter in the "A". The strokes in the typeface are all uniform instead of there being contrast between thick and thin. The characters are tall and thin, and the spacing between the letters is thin as well, lending itself even more to the narrowness of the typeface.

Classify: Display, Sans Serif, Transitional, Uppercase

Define: Due to the fact that the type is all uppercase and sans serif, to me the type face looks very serious and like it means business. It seems to me that, normally, rounded ends on a typeface would convey playfulness, but here, the type still seems authoritative.

Comment: This typeface is part of an address on a building downtown, but I am not sure which offices are housed in this building. This typeface does not appeal to me as much as some others because it seems serious and not at all friendly. However, I do think it communicates that there are professional offices inside of the building.

Week 1, Specimen 2

Analyze: This type is a geometric, sans serif typeface. The curved parts of the "p", "e", "a", and "c" are all based on almost perfect circles. The counter in the "e" appears to be exactly a half circle. Comparatively, the "t" and "r" are rather narrow. The main strokes of the "p", "a", "h", "t" and "r" are completely vertical while the crossbar of the "t" is completely horizontal which lends to the geometric nature of the typeface. The "p" is not capitalized even though it is the beginning of a proper noun.

Classify: Display, Sans Serif, Geometric

Define: I think the fact that the typeface is geometric and sans serif gives the type above a trendy, modern feel.

Comment: I found this type while walking along Peachtree Street downtown. It is part of the address for the Ellis Hotel. I really like this typeface because it does make the sign, and thus the hotel seem very trendy and of-the-moment. To me, because of this typeface, the hotel seems like a fun place to stay and hang out, rather than just another stuffy hotel where business people stay for conferences. 

Week 1, Specimen 1

Analyze: The type in the picture above is a serif typeface in all uppercase letters. The serifs of the letters are bracketed and very sharp. There is variation in the strokes between thick and thin lines, although it is very slight. The shoulders in the "P" and "R" are very curvilinear, contrasting with the leg of the "R" which is more straight. The crossbar on the "A" seems unique because it is rather high and gives the bottom of the letter a large aperture making it appear quite wide. The crossbar is probably at this level so that the counter of the "A" would match the small counters of the "P" and "R".

Classify: Display, Serif, Old Style, Uppercase

Define: Because the type is a serif typeface with sharp serifs and all uppercase, I think it is communicating authority as well as professionalism and sophistication. It is the address on the offices of Deloitte, a very esteemed accounting firm. I think it fits the esteemed reputation of the company and conveys to the viewer that the offices inside are a very professional place.

Comment: I found this specimen while walking along Peachtree Street downtown. It appeared on the office building for the accounting firm, Deloitte. I think it is appealing because it looks regal above the concrete sidewalks of the street and shows that the company that works inside conducts extremely important business.