Analyze: This type is a geometric, sans serif typeface. The curved parts of the "p", "e", "a", and "c" are all based on almost perfect circles. The counter in the "e" appears to be exactly a half circle. Comparatively, the "t" and "r" are rather narrow. The main strokes of the "p", "a", "h", "t" and "r" are completely vertical while the crossbar of the "t" is completely horizontal which lends to the geometric nature of the typeface. The "p" is not capitalized even though it is the beginning of a proper noun.
Classify: Display, Sans Serif, Geometric
Define: I think the fact that the typeface is geometric and sans serif gives the type above a trendy, modern feel.
Comment: I found this type while walking along Peachtree Street downtown. It is part of the address for the Ellis Hotel. I really like this typeface because it does make the sign, and thus the hotel seem very trendy and of-the-moment. To me, because of this typeface, the hotel seems like a fun place to stay and hang out, rather than just another stuffy hotel where business people stay for conferences.
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