Sunday, January 27, 2013

Week 3, Specimen 1


Analyze: The specimen above is an example of script type. There is very little variation between the thick and thin strokes of the letterforms. The ascender of the "h" is taller than the ascender of the "t" and there are no descenders. The "P" is uppercase while the other letters are lowercase and has extra swashes which serve to embellish the letter. The crossbar of the "t" is fairly short. 

Classify: Display, Script

Define: The type communicates elegance while still remaining friendly and inviting. 

Comment: I found this specimen on Peachtree Road at the entrance to some apartment homes. I think the type serves its purpose because it wants to convey that the apartments behind the sign are nice places to live without scaring off potential renters by looking like something they can't afford.

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