Monday, January 28, 2013

Week 3, Specimen 3



Analyze: The specimen above is a sans serif typeface. It is hand painted on the brick.  The strokes are thick and uniform in weight and mostly rounded. The counters of the "e"s and "k" are angled to the right. The ends of most of the letters are vertical or horizontal, while the top of the "t" is angled. The tiddle of the "i" is very close to its main stroke, and is the same weight as the rest of the letterforms. The crossbar of the "t" does not extend beyond the main stroke on the left side which is unique. The main stroke of the "p" extends below the word "Peachtree" serving as an underline and becomes the serif of the "b". The "e" and "k" are connected by their terminals as are the "e" and the "s" in "bikes". The arm of the "k" is connected to the main stroke in two places which gives the "k" a counter rather than an aperture which is characteristic of a script "k", not a sans serif "k".

Classify: Display, Hand Painted, Sans Serif

Define: I think the type communicates boldness because of its thick strokes. The fact that the "p" and the "b" are connected by an underline and the type in "Peachtree" angles slightly to the right communicates movement.

Comment: I found this specimen on the side of a building that houses Peachtree Bikes, a shop that sells bicycles. The boldness of the type and the fact that the letters are knocked out of the black background made me think it was a shop for motorcycles rather than bicycles. So, although I really like the type and the sign, I do not think it is fitting for a shop that sells bicycles.

No comments:

Post a Comment