Monday, January 21, 2013

Week 2, Specimen 1


Analyze: The script type above is display lettering.  The "P" is uppercase, while all the other letterforms are lowercase. The ascender on the "h" is unique because it is even taller than the cap height. I think that is interesting because the "t", which should have the same ascender height, is shorter. There is definite variation between thick and thin strokes, although it is not too extreme. The "P" has swashes which make it appear more decorative.

Classify: Script, Display

Define: I think the fact that the type is a script with thick, bold strokes communicates that the Peachtree Battle Antiques is an elegant place.

Comment: I found this specimen on Peachtree Street at an antique shop called Peachtree Battle Antiques. I do think this typeface was appropriate for the store, because antique shops carry many old, expensive, elegant antiques. So, this typeface gives potential customers the idea that the pieces inside are high quality.

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