Week 7, Specimen 3

Analyze: The type above is an example of a sans serif typeface. All of the letterforms are uppercase. The curved strokes of the "P" and "R" do not connect all of the way to the main strokes, which creates apertures where there should be counters. There is no differentiation between thick and thin strokes. The "E"s are completely made up of curved strokes, making them look like backwards "3"s rather than "E"s. 

Classify: Sans Serif, Display

Define: This specimen communicates a 70s, disco vibe.

Comment: I found this type specimen on the sign above a shopping center. I thought the specimen was cool because it gave off a unique 70s feeling. However, I don't feel like this fits the stores and restaurants in the shopping center because none of them have this vibe.

Week 7, Specimen 2

Analyze: The type above is an example of a sans serif typeface. The ends of the strokes are angled. The  is no variation between thick and thin strokes.  The widths of the "t" and the "r" are rather narrow compared to the rest of the letters. The crossbar of the "t' is short.  

Classify: Sans Serif, Display

Define: I think this typeface looks friendly and inviting. It also is no-nonsense and communicates its message very clearly.

Comment: I found this specimen on a street sign. I think it fits its purpose very well because it is very friendly, inviting people to read it. It is also very easy to read which is an important characteristics signs should have.

Week 7, Specimen 1

Analyze: The type above is an example of a sans serif.  The width of the letterforms is very narrow. The crossbars of the "E"s, "A", and "H" are rather low and extend left past the main strokes of the letters. The "C" is so narrow that it looks like a left parentheses. The counters of the letters are tall and thin. At the bottom of the "E"s the main stroke and the bottom stroke connect with a curve instead of at at 90 degree angle. Also, normally, the apex of the "A" would be pointed, but here it is curved as well. All of the letters are uppercase.

Classify: Sans Serif,  Display, Uppercase

Define: I think this typeface communicates an art dec feeling because the letterforms are so tall and narrow.

Comment: I found this typeface on the sign for an office building. I was attracted to it because it was so different that what you would normally see on this type of building and I really liked the art deco feel. However, I don't feel that this typeface fits the building because it does not tell me that there are business offices inside.

Week 6, Specimen 3

Analyze: This type specimen is an example of a script typeface. All of the letters are connected to each other except the "a". It is possible that this was originally handwritten because all of the "e"s are different. The "h" and "t" both have counters in their main strokes. The entire word is angled slightly to the right. The "P" has a unique swash that crosses through its counter and connects to the adjacent "e".

Classify: Script, Handwritten

Define: I think this type communicates playfulness and happiness.

Comment: I found this type example on a building that housed condos or apartments. I am not sure if it fits the housing inside, but I really enjoy it because it looks so light-hearted and different from other things I have found on Peachtree Road.

Week 6, Specimen 2

Analyze: The type above is an example of a serif typeface. The "P" and the last "E" are capitals while the rest of the letters are small caps. The serifs are bracketed. There is variation between thick and thin strokes, which can be seen most clearly on the "A". The shoulder of the "P" does not quite touch the main stroke creating an aperture rather than a counter. 

Classify: Display, Serif, Small Caps

Define: I think the typeface communicates stateliness and luxuriousness.

Comment: I found this specimen on the parking garage of a building of upscale condos called The Peachtree. I like this typeface and I think it is unique that the first and last letters are capitals while the middle ones are small caps. I think it is a little hard to read due to the large "P" that has been placed over it, but I do think it fits the establishment well because the building appeared to house elegant, luxurious condos and its outside has beautiful embellishments.

Week 6, Specimen 1

Analyze: The type specimen here is an example of a sans serif typeface in all caps. All of the letters also appear to be very similar in width. The crossbar of the "A" is lower than the crossbar of the "H". The widths of the strokes all seem to be uniform. The ends of the strokes are completely horizontal or vertical, except on the "C" where they are angled. The middle stroke of the "E" is shorter than the top and bottom strokes.

Classify: Display, Sans Serif, All Caps

Define: I think this typeface communicates trendiness and is modern.

Comment: I found this specimen on a banner next to and office building. I really like this typeface and I think it pairs well with what appears to be a serif that displays "999". The rest of the banner has a trendy, cool design, and I think this typeface fits well with it.

Week 5, Specimen 2

Analyze: The type above in the word "Peachtree" is an example of a serif typeface and the letters are all capitals. The serifs are bracketed and sharp especially on the "T" and the "E"s. The counters in the "P" and "R" are tear-shaped. The arm of the "R" has a slight curve to it instead of being completely straight. There is no variation between thick and thin strokes in the letterforms.

Classify: Display, Serif

Define: I think this type looks non traditional because of the long serifs, but I typically think of a chiropractor having a more traditional font.

Comment: I found this specimen on the sign for a chiropractor on Peachtree Street. I do not really like this typeface because it seems as though it wants to communicate seriousness but I do not think it comes across in the right way.

Week 5, Specimen 3

Analyze: This type is an example of a serif typeface and the serifs are bracketed. There is definite variation in line weight between thicks and thins which leads me to believe it is a Humanist Serif. There is wide spacing between each of the letterforms and the letters are all caps.

Classify: Display, Serif, Humanist

Define: I think the wide spacing between the letters, the fact that it is in all caps, and the strong bracketed serifs communicate seriousness and refinement.

Comment: This specimen comes from a wall in front of the Fed. I think it serves its purpose because it communicates the seriousness of the business that goes on inside of the Fed.

Week 5, Specimen 1

Analyze: The type above in the word "Peachtree" is an example of a sans serif typeface. The spacing between the letters is wide. The crossbars of the "H" and "A" and the middle strokes of the "E"s are low on the letterforms. The strokes of the letters appear to be pretty uniform in weight. The counters of the "P" and "R" are fairly large.

Classify: Display, Sans Serif

Define: I think the type communicates trendiness and gives a modern feel because of the low crossbars, especially the low middle strokes on the "E".

Comment: I found this specimen on the sign of a high rise in Midtown Atlanta that houses offices and some trendy restaurants. I think the wide spacing and the fact that the type is sans serif and have low cross bars adds to the trendiness of the building.

Week 4, Specimen 3

Analyze: The word "Peachtree" in white in the foreground is an example of script, hand-written type. The "P" is unique because the main stroke is continuous and doubles around to create a second counter. The crossbar of the "t" extends from the preceding "h" and over the entire word "tree". The last two "e"s do not have counters. The entire specimen besides the "P" is angled to the right, like you would expect of italics or cursive. 

Classify: Display, Script, Hand-written

Define: I think the type says the event is casual and carefree.

Comment: I like the juxtaposition of the script, hand-written type on placed on top of the all-caps, sans serif type behind it. 

Week 4, Specimen 2

Analyze: The type specimen above is an example of script type. The "P" is not connected its adjacent letters while all the other letters are connected. There is a large variation between thick and thin strokes. The crossbar of the "t" slightly touches the "r". The counter of the "P" is very large in comparison to the counters of the other letters. There are decorative stars placed on top of the "P"and the last "e".

Classify: Display, Script

Define: I think this type is friendly, inviting, and very sweet looking.

Comment: I like this type because is seems fun and light-hearted. It pairs well with the graphic imagery on the rest of the shirt.

Week 4, Specimen 1

Analyze: The type above in the word "Peachtree" is hand drawn and all capitals. The "P", "C", and "T" rise above the other capital letters. The aperture of the "C" curves around the "H". The crossbar of the "T" is drawn over the adjacent "R". The "R" is interesting because the place where the shoulder and arm come together does not touch the main stroke as expected, creating an aperture rather than a counter.

Classify: Display, Hand-Drawn

Define: I think the type communicates playfulness and childishness because it appears to be drawn in finger paint.

Comment: I really like this type. I like how there was a leaf added to the "C" to make it look like a peach and the fact that it looks like it was drawn in finger paint. I think both of these things make it really fun.

Week 3, Specimen 2

Analyze: This type is interesting because some of the letters have serifs like the "c", "t", and "r", while other letters like the "e"s and the "a" do not. This leads me to think this may be either a logotype or an italic form of a serif typeface. The ascender of the "h" has a large swash that connects to a peach, while the ascender of the "t" barely extends beyond the mean line. The "P" and the "h" have extra strokes on the bottom. The counters of the "a" and "p" are larger than the small counters of the "e"s. The arm of the "r" is rather long and extends over the adjacent "e". There is definite contrast between the thicks and thins of the strokes. 

Classify: Display, Serif, Italic

Define: I think the type communicates delicacy because of the thin lines and thin serifs as well as the large swash on the "h" which almost serves as a branch for the peach.

Comment: I found this type specimen at a dry cleaners. I really like how the peach is incorporated to the type with the swash on the "h". I do not like, however, that the type is at such a severe angle. This typeface looks like it is probably a text weight rather than a display weight, so at such a large size it kind of falls apart.

Week 3, Specimen 3

Analyze: The specimen above is a sans serif typeface. It is hand painted on the brick.  The strokes are thick and uniform in weight and mostly rounded. The counters of the "e"s and "k" are angled to the right. The ends of most of the letters are vertical or horizontal, while the top of the "t" is angled. The tiddle of the "i" is very close to its main stroke, and is the same weight as the rest of the letterforms. The crossbar of the "t" does not extend beyond the main stroke on the left side which is unique. The main stroke of the "p" extends below the word "Peachtree" serving as an underline and becomes the serif of the "b". The "e" and "k" are connected by their terminals as are the "e" and the "s" in "bikes". The arm of the "k" is connected to the main stroke in two places which gives the "k" a counter rather than an aperture which is characteristic of a script "k", not a sans serif "k".

Classify: Display, Hand Painted, Sans Serif

Define: I think the type communicates boldness because of its thick strokes. The fact that the "p" and the "b" are connected by an underline and the type in "Peachtree" angles slightly to the right communicates movement.

Comment: I found this specimen on the side of a building that houses Peachtree Bikes, a shop that sells bicycles. The boldness of the type and the fact that the letters are knocked out of the black background made me think it was a shop for motorcycles rather than bicycles. So, although I really like the type and the sign, I do not think it is fitting for a shop that sells bicycles.

Week 3, Specimen 1

Analyze: The specimen above is an example of script type. There is very little variation between the thick and thin strokes of the letterforms. The ascender of the "h" is taller than the ascender of the "t" and there are no descenders. The "P" is uppercase while the other letters are lowercase and has extra swashes which serve to embellish the letter. The crossbar of the "t" is fairly short. 

Classify: Display, Script

Define: The type communicates elegance while still remaining friendly and inviting. 

Comment: I found this specimen on Peachtree Road at the entrance to some apartment homes. I think the type serves its purpose because it wants to convey that the apartments behind the sign are nice places to live without scaring off potential renters by looking like something they can't afford.

Week 2, Specimen 2

Analyze: The type above is a sans serif display typeface. The letterforms are all uppercase and the strokes are very thick. The letterforms seem very block-like. The "H" is rather wide compared to the other letters, especially the "C" which looks fairly narrow. There are no curves in the type above. Where there should be shoulders like on the "P", "C", and "R", there are straight lines.

Classify: Sans Serif, Display, Uppercase

Define: I think this typeface communicates an americana kind of feeling. 

Comment: I found this type specimen at a bar on Peachtree Street called Peachtree Tavern. I don't really feel that this typeface fits the bar, because inside, the bar does not have an Americana feeling at all, but rather a fratty, college feel to it. I did however find the typeface appealing because the boldness of the thick strokes and blockiness of the letters are very unique. 

Week 2, Specimen 3

Analyze: This type is an example of a serif typeface. There is great exaggeration between the thick and thin strokes. The serifs are unbracketed and on the "h", "l", and "a" they are angled when they appear at the top of the letterform. The "c" and "e" do not have serifs at all and the stress on these letterforms is angled to the left.  The main strokes of the letterforms are very thick and the "t" has a small tail on the end.

Classify: Serif, Old Style, Display

Define: I feel like the typeface is trying to communicate friendliness and invites passersby into the shopping center.

Comment: I found this typeface in a shopping center off of Peachtree Street. I think the typeface is kind of boring, but I do think it fits the shopping center and serves the purpose to invite people to shop there without overly standing out.

Week 2, Specimen 1

Analyze: The script type above is display lettering.  The "P" is uppercase, while all the other letterforms are lowercase. The ascender on the "h" is unique because it is even taller than the cap height. I think that is interesting because the "t", which should have the same ascender height, is shorter. There is definite variation between thick and thin strokes, although it is not too extreme. The "P" has swashes which make it appear more decorative.

Classify: Script, Display

Define: I think the fact that the type is a script with thick, bold strokes communicates that the Peachtree Battle Antiques is an elegant place.

Comment: I found this specimen on Peachtree Street at an antique shop called Peachtree Battle Antiques. I do think this typeface was appropriate for the store, because antique shops carry many old, expensive, elegant antiques. So, this typeface gives potential customers the idea that the pieces inside are high quality.

Week 1, Specimen 3

Analyze: The type above is a sans serif and all uppercase letters. The ends of the letters are rounded rather than straight-edged or pointed. The crossbar of the "A" is lower than the crossbar of the "H" creating a long, narrow, counter in the "A". The strokes in the typeface are all uniform instead of there being contrast between thick and thin. The characters are tall and thin, and the spacing between the letters is thin as well, lending itself even more to the narrowness of the typeface.

Classify: Display, Sans Serif, Transitional, Uppercase

Define: Due to the fact that the type is all uppercase and sans serif, to me the type face looks very serious and like it means business. It seems to me that, normally, rounded ends on a typeface would convey playfulness, but here, the type still seems authoritative.

Comment: This typeface is part of an address on a building downtown, but I am not sure which offices are housed in this building. This typeface does not appeal to me as much as some others because it seems serious and not at all friendly. However, I do think it communicates that there are professional offices inside of the building.

Week 1, Specimen 2

Analyze: This type is a geometric, sans serif typeface. The curved parts of the "p", "e", "a", and "c" are all based on almost perfect circles. The counter in the "e" appears to be exactly a half circle. Comparatively, the "t" and "r" are rather narrow. The main strokes of the "p", "a", "h", "t" and "r" are completely vertical while the crossbar of the "t" is completely horizontal which lends to the geometric nature of the typeface. The "p" is not capitalized even though it is the beginning of a proper noun.

Classify: Display, Sans Serif, Geometric

Define: I think the fact that the typeface is geometric and sans serif gives the type above a trendy, modern feel.

Comment: I found this type while walking along Peachtree Street downtown. It is part of the address for the Ellis Hotel. I really like this typeface because it does make the sign, and thus the hotel seem very trendy and of-the-moment. To me, because of this typeface, the hotel seems like a fun place to stay and hang out, rather than just another stuffy hotel where business people stay for conferences. 

Week 1, Specimen 1

Analyze: The type in the picture above is a serif typeface in all uppercase letters. The serifs of the letters are bracketed and very sharp. There is variation in the strokes between thick and thin lines, although it is very slight. The shoulders in the "P" and "R" are very curvilinear, contrasting with the leg of the "R" which is more straight. The crossbar on the "A" seems unique because it is rather high and gives the bottom of the letter a large aperture making it appear quite wide. The crossbar is probably at this level so that the counter of the "A" would match the small counters of the "P" and "R".

Classify: Display, Serif, Old Style, Uppercase

Define: Because the type is a serif typeface with sharp serifs and all uppercase, I think it is communicating authority as well as professionalism and sophistication. It is the address on the offices of Deloitte, a very esteemed accounting firm. I think it fits the esteemed reputation of the company and conveys to the viewer that the offices inside are a very professional place.

Comment: I found this specimen while walking along Peachtree Street downtown. It appeared on the office building for the accounting firm, Deloitte. I think it is appealing because it looks regal above the concrete sidewalks of the street and shows that the company that works inside conducts extremely important business.